Maximum Funding

To celebrate Penfolds’ first chief winemaker, Max Schubert, who pioneered the Australian wine industry, Penfolds extends promising entrepreneurs the chance to compete for $33,000 in capital investment to support the future success of their innovative idea.

Entries must be submitted by October 22 at 11:59pm ET

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Applicant Requirements

  • Applicants must be over the age of 21.
  • Startups must be fewer than 4 years old at time of application.
  • Startups must have no more than $4MM USD funding at time of application.
  • Startups must have a live and viable product.
  • Startups must be INNOVATIVE! - Make sure to describe and exhibit why your company is disruptive and exciting in your application.

Contest Entry Form

Official Rules

Terms & Conditions: NO PURCHASE NECESSARY TO ENTER, WIN, OR CLAIM A PRIZE. A PURCHASE or payment WILL NOT INCREASE AN ENTRANT’s CHANCES OF WINNING. NO ALCOHOLIC BEVERAGES ARE INCLUDED IN THE PRIZE(S).

OPEN ONLY TO ELIGIBLE LEGAL RESIDENTS OF THE 50 UNITED STATES (EXCLUDING UTAH) AND THE DISTRICT OF COLUMBIA WHO ARE AT LEAST 21 YEARS OLD AT THE TIME OF ENTRY. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

Alabama, New Hampshire, New Jersey, Pennsylvania, Utah, Washington, Colorado, Connecticut, Maryland, Nebraska, Arizona, North Dakota, and anywhere else the Contest may be prohibited by law are ineligible for the Contest.

WHO IS ELIGIBLE TO PARTICIPATE IN THE START­UP CONTEST?

The Penfolds Max’s “Maximum Funding” Startup Competition 2017 (“Contest”) is open only to persons over the age of 21, that are residents of the United States, and pass the below eligibility standards.

By entering the Contest, you agree to these rules.

WHAT IS AN ELIGIBLE STARTUP?

For purposes of these rules, a start­up organization must:

  • Be fewer than 4 years old
  • Have raised less than $4MM in funding
  • Be an independent company (not a subsidiary)
  • Have a working beta or product or service

WHO IS THE CONTEST’S SPONSOR?

The Contest is sponsored by Penfolds Max’s, Treasury Wine Estates Americas Company, 555 Gateway Drive, P.O. Box 4500, Napa, California, 94558, United States of America (“Penfolds Max’s” or “Sponsor”).

WHEN IS THE CONTEST HAPPENING?

The Contest will take place on October 2 through December 14, 2017 (“Contest Period”)

HOW DOES ONE ENTER THE CONTEST?

Entry in the Contest is restricted to select qualified entrants. In order to qualify for entry in the Contest, you must apply via the online application located here.

HOW DO YOU SELECT A WINNER?

There will be three rounds of competition to determine a winner from the qualified entrants.

The Contest Winner will be selected based on determination by an independent panel of judges of the best startup company based on the following objective criteria: (i) Team, (ii) Strategy / Go-to-market Strategy (iii) Commercial Viability

The first round of competition begins Monday, October 2, 2017 at 9:00 AM PT. The open entry period will last from Monday, October 2, 2017 at 9:00 AM PT - Sunday, October 22, 2017 at 11:59 PM PT.

Following the open entry period, judges will evaluate the applicants, submit their votes and the scores will be tallied. Representatives from Penfolds Max’s will also be part of the judging.

On Monday, October 30, 2017 at 9:00 AM PT, Penfolds Max’s will announce the top ten finalists. Public voting via social channels will go live at this time as well.

On Sunday, November 19, 2017 at 11:59 PM PT, public voting will close.

Following the public voting period, judges will evaluate the applicants, submit their votes and the scores will be tallied. Public voting and representatives from Penfolds Max’s will also be part of the judging and determination of top three finalists.

On Monday, December 4, 2017 at 9:00 AM PT, Penfolds Max’s will announce the top three finalists, each receiving $5,000.

On Thursday, December 14, 2017 at 9:00 AM PT, Penfolds Max’s will announce the grand prize winner who will receive an additional $33,000.

Decisions of the independent panel of judges and TechCo staff are final

WHAT IS THE PRIZE?

There will be one (1) Grand Prize Winner and three (3) finalists (each, a “Winner”). The total approximate retail value for all of the prizes (each a “Prize” and together the “Prizes”) combined is Forty-Eight Thousand US Dollars ($48,000).

  1. Assignability:

    Winner cannot assign or transfer Prize to any other person or entity. Any expenses not stated herein (including, but not limited to, federal, state and local taxes or any other applicable fees or costs not expressly identified above that are related to participation in the Contest and the acceptance and/or use the Prizes) are the sole responsibility of the applicable recipient.

  2. Prize Acceptance:

    If the potential Winner is unwilling or unable to accept the prize requirements, such potential Winners shall be disqualified and all privileges otherwise due as a Winner shall be terminated and an alternative Winner may be chosen from among all of the remaining eligible entries received if time permits in Sponsor's sole discretion. Winners must complete a prize affidavit form.

  3. Announcement:

    Top three finalists will be announced on December 4, 2017.

    Grand prize winner will be announced on December 14, 2017.

  4. Prize Fulfillment:

    Winner will receive prize via check or electronic payment. Top three finalists will receive payment upon announcement. Grand prize winner will receive two payments in accordance with both contestant levels (Top three finalist and grand prize).

  5. Taxes:

    Winner is responsible for payment of any federal and state taxes due on all prizes.

  6. Winner Verification & Acceptance:

    Each Winner must prove eligibility within five (5) days of being notified as a potential Winner. In the event of non­compliance by a potential Winner, if the organization is found to be ineligible or if the organization cannot or does not comply with these Official Rules, such potential Winner shall be disqualified and all privileges otherwise due as a Winner shall be terminated and an alternative potential Winner may be chosen from among all of the remaining Eligible Entrants if time permits in Sponsor's sole discretion.

    Sponsor is not responsible for any change in Entrant's mailing address, email address and/or phone number. Each potential Winner must sign within five (5) days of receipt of such documents from Sponsors: (a) an affidavit of eligibility and release of the Sponsor and its officers, directors, employees, agents, members, affiliated companies and subsidiaries, from any and all liability, loss, claims, demands, and causes of action for personal injury and/or damage, theft, loss, or any other harm suffered in connection with this Contest or the use/misuse or acceptance of any prize or any portion thereof to be eligible for a Prize; (b) except where prohibited by law, a promotional release granting the Promotion Parties the right to use their name and likeness for advertising and publicity purposes without additional compensation; and (c) related tax documentation.

IS THERE ANYONE WHO CAN’T PARTICIPATE?

If your company would otherwise be eligible, it is still barred if employees of Sponsor, its distributors, affiliates, subsidiaries, vendors, retailers of alcoholic beverages, advertising agencies and promotion agencies, and each of their respective directors, officers, employees, representatives, stockholders, bondholders, or agents and their immediate family members and persons living in the same household are not eligible to enter or win the Contest.

Immediate family means any spouse, ex spouse, de­facto spouse, child or step­child (whether natural or by adoption), parent, step parent, grandparent, step grandparent, uncle, aunt, niece, nephew, brother, sister, step­brother, step­sister or 1st cousin.

Organizations based in Alabama, New Hampshire, New Jersey, Pennsylvania, Utah, Washington, Colorado, Connecticut, Maryland, Nebraska, Arizona, North Dakota, and anywhere else the Contest may be prohibited by law are ineligible for the Contest.

Additionally, those individuals under the age of 21 cannot participate in this contest.

WHAT RIGHTS DO WE RESERVE?

We reserve the right to restrict participation in the Contest or disqualify any entry for any reason, including any act in violation of these rules or any unethical or disruptive conduct. We also reserve the right to suspend, terminate, or modify the Contest in our sole discretion if any fraud, technical or other factors impair the integrity or function of the Contest and to seek reasonable damages, including attorney’s fees, from those responsible, if any. Penfolds has the right but not the obligation to continue an ongoing relationship with the winner for future programs.

Additionally, we reserve the right to modify these rules at any time in our sole discretion.

WHAT ELSE AM I AGREEING TO?

To Abide by these rules; and

To release and hold harmless Sponsor. and its parents, subsidiaries, affiliates, employees, officers, and agents (the “Released Parties”) from any and all liability or any injury, loss or damage of any kind arising from or in connection with this Contest or Prize won, including injuries resulting from our negligence, but not including injuries resulting from any intentionally tortious acts committed by us; and

Released Parties are not responsible for, and shall be defended, indemnified, held harmless and released by each entrant, and any of entrant’s agents, heirs, successors and assigns (the “Indemnifying Parties”) against any claims, liabilities, lawsuits, judgments, causes of action, proceedings, injuries, death, losses, costs, expenses or damages of any kind resulting from, in connection with, or arising from acceptance, receipt, delivery, use, nonuse, misuse, defect in, inability to use, possession, or loss of Prizes. Furthermore, each entrant and the Indemnifying Parties, as a condition of participating in the Contest, agrees to release, defend, indemnify and hold harmless the Released Parties, from and against any injuries, death, losses, costs, expenses, damages, claims, judgments, causes of action and any liability of any kind in connection with, resulting from or arising from this Contest, participation in the Contest, including without limitation, acceptance, receipt, delivery, possession, use, misuse, inability to use, defect or non-use or loss of the Prizes that may be awarded. The Released Parties shall not be liable to any entrant or any other person for any part thereof, by reason of any acts of God; any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entities (whether or not they prove to be valid); equipment failure; terrorist acts; earthquake; fire; flood; war; explosion; unusually severe weather; hurricane; embargo; labor dispute or strike (whether legal or illegal); labor or material shortage; transportation interruption of any kind; work slow-down; civil disturbance; insurrection; riot; or any other cause beyond Sponsor's sole control.

BY PARTICIPATING, YOU AGREE THAT WE GET TO PROMOTE YOUR COMPANY’S PARTICIPATION

In addition, by participating in the Contest, each entrant grants Sponsor and its agents a royalty-free, irrevocable, perpetual, non-exclusive, sublicensable license to use, reproduce, modify, publish, broadcast, edit, modify, create derivative works from, display, and otherwise exploit all content created or submitted by you in connection with the Contest and to incorporate it into other works, in any form, media or technology now known or later developed, in any manner (including, without limitation, on websites and social media platforms of Sponsor), for the specific purpose of promoting the Contest, your participation in the Contest, and other promotional or marketing purposes solely in connection with the Contest, without compensation or notification to, or permission from you.

IF YOU WIN...WE NEED TO PUBLICIZE HOW AWESOME YOU ARE!

Participation in the Contest is Winner’s consent to Sponsor and its agents’ use of Winner’s company name and trademark, as well as Winner’s consent to have select company representatives give Sponsor and its agents use of their likeness, voice, opinions, and/or hometown and state of its representatives during and after the Contest for advertising and promotional purposes in any and all media, now or hereafter known, worldwide in perpetuity, without further payment or consideration, notification or permission.

DISPUTES:

Except where prohibited, Entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any Prize awarded shall be resolved individually; (2) any and all claims, judgments and awards shall be limited to actual out­-of-­pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys' fees or court costs; and (3) under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out­-of-­pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Entrant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of California without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction).

WINNERS’ LIST/RULES REQUEST:

For Winner names or Official Rules, please visit maxs.penfolds.com.

If you have any questions about the Contest, Winner names, or Official Rules, please send an email to: maxs@finnpartners.com

© 2017 Treasury Wine Estates Americas Company. All rights reserved.

By freely entering the Contest, you, the entrant, agree to every element, aspect, description, and definition within these Official Rules.

About Max's

ABOUT PENFOLDS MAX’S

  • Penfolds Max’s was created to honor Penfolds first legendary Chief Winemaker, innovator and creator of Grange, Max Schubert
  • The Penfolds Max's wine collection consists of a Cabernet Sauvignon and a Shiraz-Cabernet.
  • Each wine is polished and charming in character, expressing varietal cues, alluring fruit and structure.

ABOUT MAX SCHUBERT

  • Max Schubert was a renegade and a pioneer – not afraid to push the boundaries to create something extraordinary.
  • A loyal company man and true innovator, Schubert would propel Penfolds onto the global stage with his experimentation of long-lasting wines - the creation of Penfolds Grange in 1951.
  • Grange Hermitage or Penfolds Grange is an Australian wine, made predominantly from Shiraz.
  • Penfolds Grange is widely considered one of Australia's "first growth" and most collectable wines.
  • Max Schubert was Penfolds’ first Chief Winemaker at age 33 and held the position from 1948 – 1975.
  • Penfolds Max’s wine is named in his honor; to celebrate his bold innovation and revolutionary spirit.